Cristina Millotti's journey began in 1967 when her father, Millotti Natalfranco, founded the Giselle shoe factory in Arezzo, Tuscany, focusing on high-quality women's footwear. The company, now run by Cristina and her husband Santino, remains a family-owned business that emphasizes craftsmanship, passion, and innovation, using only premium materials to create competitive, high-quality shoes. While Italy remains a key market, the company has significantly increased its direct exports to France and Great Britain, now accounting for 70% of its turnover.