STAUD

Staud is a Los Angeles-based lifestyle brand that sells women's clothing and accessories. The brand was co-founded in 2015 by Sarah Staudinger, a former fashion director at Reformation, and George Augusto. Staud's designs are known for being a mix of timeless classics and novelty, with a focus on luxury at accessible price points. The brand's goal is to make fashion empowering for women, and its designs often include attention to detail, a feminine aura, and a natural opposition to the typical. Staud is especially well-known for its structured bucket bags, which some say are so nice you could leave them out as decor.